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Middleware Admin Crack the interview tips from Pavan Devarakonda


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SEM - Search Engine Marketing

Introduction to SEM and Adwords

  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords compared to other Networks

Adwords Account Setup

  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords

Creating First Campaign

  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)

Ad groups and Keywords

  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms
  • Columns Customization
  • Alerts Setting
  • Filters

Ads Format and Ad Guidelines

  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

Display Network Targeting

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
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SMO - Social Media Optimization

Social Bookmarking

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

Social Media/Networking

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Myspace Connections
  • Linked In Networking

Video SEO/Marketing

  • Video Optimization
  • YouTube 

Blogging
  • Blog creation
  • Blog Posting
  • Blog Post Updating
  • Blog Marketing
  • Using Blogs for SEO
  • Social Media Optimization on blogs
  • Social Bookmarking


Social Bookmarking

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

Social Media Networking

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)

Video Marketing

  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos

Blogging

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and
  • Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds
- See more at: http://vybhavatechnologies.blogspot.in/2013/07/smo-social-media-optimization_14.html#sthash.MR9pwEKJ.dpuf

Social Bookmarking

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

Social Media Networking

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)

Video Marketing

  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos

Blogging

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and
  • Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds

Social Bookmarking

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

Social Media Networking

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)

Video Marketing

  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos

Blogging

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and
  • Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds
- See more at: http://vybhavatechnologies.blogspot.in/2013/07/smo-social-media-optimization_14.html#sthash.MR9pwEKJ.dpuf

Social Bookmarking

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

Social Media Networking

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)

Video Marketing

  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos

Blogging

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and
  • Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds
- See more at: http://vybhavatechnologies.blogspot.in/2013/07/smo-social-media-optimization_14.html#sthash.xvFCyFkf.dpuf

Social Bookmarking

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

Social Media Networking

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)

Video Marketing

  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos

Blogging

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and
  • Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds
- See more at: http://vybhavatechnologies.blogspot.in/2013/07/smo-social-media-optimization_14.html#sthash.xvFCyFkf.dpuf

Social Bookmarking

  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

Social Media Networking

  • Verifying Twitter Account
  • Facebook Profile Maintenance
  • Facebook landing page Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for product based sites)

Video Marketing

  • Video Optimization
  • Youtube
  • MetaCafe
  • AOL Videos

Blogging

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and
  • Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds
- See more at: http://vybhavatechnologies.blogspot.in/2013/07/smo-social-media-optimization_14.html#sthash.xvFCyFkf.dpuf
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