Introduction to SEM and Adwords
- Basics of Internet Marketing
- Adwords Certification Exams
- Benefits of Adwords compared to other Networks
Adwords Account Setup
- Creating Adwords Account
- Adwords Interface Tour
- Adwords Dash Board
- Billing in Adwords
Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Adwords
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Social settings (Display Only)
- Automatic campaign optimization (Display Only)
Ad groups and Keywords
- Purpose of Ad Groups
- Keyword Types (Broad, Phrase, Exact and Negative)
- Adwords Keyword Tool
- Text Ad Format
- Quality Score and Its Importance
- Understanding the Ad Group and Keywords Dash Board
- Automate Tool
- Search Terms
- Columns Customization
- Alerts Setting
- Filters
Ads Format and Ad Guidelines
- Ad Types in Adwords
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Display Ad Builder Ads and Guidelines
- Video Ads Format
